Foxbot Inc. - NBCUniversal Upfronts

Project

NBCUniversal Upfronts

Client

NBCUniversal

Following the success of the 2013 USA Upfront, I was invited to lend my expertise to the NBCUniversal Upfront. NBCUniversal had made the decision to consolidate all their networks under one big upfront, and I was involved in the process from start to finish. This included developing campaign strategies and concepts, organizing a live-action shoot, designing for broadcast, digital, and out-of-home executions, and culminating in a live event that featured an epic stage screen, which I designed and animated content for.

As the years went by, NBCUniversal continued to set the bar higher and higher, always looking to push the boundaries of what a live event experience could be. I had the privilege of contributing to six Upfronts over the years, each time in different capacities, from assisting with the shoot to designing and executing screen graphics and even designing the stage itself. This job was truly a dream come true, and I relished the opportunity to work on such a grand scale and tackle the new challenges that emerged with each successive live event.