Project
Showtime Promo Packaging
Client
Showtime Networks
Role
Technical Direction
Art Direction
Design
Animation
Art Direction
Design
Animation
Over the 4+ years, I was at Showtime, we developed over 50 different promo packages. Each title needed its own comprehensive package complete with end pages, messaging cards, lower thirds, styleguide, and more. These packages were then utilized to generate all necessary graphics for everything from trailers to out-of-home advertising.
In addition to my design and animation work, I also focused on developing streamlined and automated processes to handle the many repetitive tasks that arise when creating the hundreds of deliverables required for each title. I created toolkits that could be used both internally and externally, accommodating partner specifications, additional digital and social formats, and the needs of our international partners, all while ensuring that everything aligned with Showtime's brand guidelines.
Wu-Tang Clan: Of Mics and Men - "Enter the Wu-Seum" pop-up event.