Project
Showtime Superbowl Tease
Client
Showtime Networks
Role
Art Direction
Design
Animation
Design
Animation
At Showtime, we're constantly striving for fresh and distinctive ways to showcase our programming. In 2019, we were presented with a prime opportunity to make a statement during one of the biggest shows of the year.
For this particular project, we decided to take a teasing approach. Using a series of vignettes that we rebuilt from stills in 3D, we added a subtle touch of movement to create an ethereal quality. To enhance the vibe we were going for, we paired it all with a Frank Ocean soundtrack, resulting in a mysterious spot that generated a lot of buzz and intrigue among viewers.
