Project
USA Upfront
Client
Leroy & Clarkson / USA Network
Role
Technical Direction
Design
Animation
Live-action Supervision
Design
Animation
Live-action Supervision
This was the first Upfront project I did while at Leroy & Clarkson. We were involved from the very beginning, responsible for designing and producing the event packaging and multiple content segments to fill the enormous 100-foot screen behind the stage.
This involved a massive shoot in LA and NY, capturing all of USA’s top-tier talent with motion-controlled, high-speed Phantom cameras. Once we had the footage, we spent the remaining time assembling and editing the show’s opening and closing videos, as well as a long list of interstitial graphics that served as backdrops for entrances, exits, performances, and speeches.
Given the challenges of the large canvas, hundreds of deliverables, and tight deadlines, I created custom automation and previz tools to make the process more efficient. The success of this project opened doors to many more large-scale projects that I had the privilege of working on.
